Operation Management - Service vs Product Output Essay

Operation Management - Service vs Product Output - Essay Example Menu: the menu provides a large array of food items, beverages, ice creams and other delicious items that are highly sought after. Franchise based Model: McDonalds follows the franchise based model. In such model, the main outlets are being outsourced and small percentages of the franchise are directly owned by the parent company. Customer segregation: Their food articles target and attract the teenagers, mid twenties mostly. For children there are special packages that are heart favorite amongst the kids. Various meals are provided in form of happy meal, jumbo deal and various other offers which target and fulfill the requirements of various cadres of the fast food eating people. Pricing: Pricing plays an important role in attracting the clients towards itself. McDonalds has always aimed at providing the services in the most reasonable rates, and probably this is one of the major reasons it has attracted large number of customers towards itself throughout its history. Promotion: Promotion and proper advertisement holds the key towards the success or failure of any service or product. McDonalds is no exception in this regard and it is fully aware of the challenges and the need of promotion. For this purpose it is in the front row every time there is need for promotion. All over the roads where ever their franchise are based, we see their logos, advertisement banners, billboards informing the customers about the new services. Market research: market research is an essential part of any successful project and service. No service can be successful without proper market research. The market research enables getting to know the opinion and wish list of the customers. Knowing what the customers want, what is their priority, all lead up to effective marketing and branding policies. Targeting various customers bench, various products and offers are introduced. Keeping in