How To Grow Your Email List With Lindsey Morando From HelloBar

How To Grow Your Email List With Lindsey Morando From HelloBar Marketers usually have many goals- sometimes too many. And lets not forget about these Key Performance Indicators (KPIs). As marketers, we can measure so much, but what should we focus on to influence real growth? There are several specific lead indicators that marketers can measure that ultimately influence revenue growth: Website visitors, email subscribers, marketing qualified leads, sales qualified leads, and customers. Today, were talking to Lindsey Morando, director of marketing at Hello Bar, which is dedicated to helping marketers build their email list. In this episode, learn why your community of email subscribers is your most valuable asset as a marketer. You’ll get advice on conversion tactics, as well as how to create lead magnets and content upgrades that turn Website visitors into subscribing fans. Definition of List Building: Creating, building up, and cultivating a community of people who have a common interest that you can support and offer a solution People are 40% more likely to sign up for your email list than social media; 73% of companies report that email marketing is their top ROI channel Generate traffic to Website to convert visitors into email subscribers; look at SEO efforts, social media, and where your ideal client is to be in front of them Traffic Building Tips: Joint training, tutorial videos, and Webinars get people to know, like, and trust you; speak at events to increase brand awareness Convert traffic into email subscribers by understanding users and whats going to get them to take action; see where people are going on your site using analytics Pop-ups and lead captures sometimes get a bad rap; its because youre not presenting the right message, at the right time, to the right people Content upgrades are a lead capture within a blog post it’s a pattern interrupt; quizzes, challenges, and games also work well When building an email list develop a plan and schedule based on why someone would want to join your list; provide content that brings value to your community First email should welcome people, share your story, and introduce you; can include a video or downloadable First Email List: Start with people you know; let them know what to expect, what youre going to share, and what value youre going to provide with a call to action Links: Hello Bar Marie Forleo ConvertKit Bonjoro Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Lindsey Morando: â€Å"Having a tool is one part of the battle, but the other part is to know how to use the tool and know how to be a marketer and be able to be successful in this digital world.† â€Å"I see it as creating and cultivating a communityyour tribe of people, people that have a common interest that you can support and provide a solution to.† â€Å"Ive always found email to be the most valuable because it is a direct contact. I think its so valuable because you actually have direct access to it and its your community.† Dont just show up when you have something to sell. Show up all the time consistently, giving your people what they need, and whats going to allow them to be successful.†